Alpha A7 IV Full Frame Mirrorless Camera

Introducing Sony’s A7 Mark IV Full Frame Mirrorless Camera, the next-generation hybrid that perfectly combines stellar image quality, lightning-fast performance, powerful movie recording, and an intuitive design! This revolutionary powerhouse boasts a 33 MP Exmor R Full-Frame CMOS sensor, which delivers high-resolution images and better colour reproduction. It also offers a Fast Hybrid AF for enhanced precision and tracking and a vari-angle LCD monitor for seamless viewing and framing. Take your photography to the next level and capture portraits, landscapes, sceneries, or 4K movies in stunning detail.

Key Features

• The Basics, Redesigned: Sony A7 Mark IV takes the advanced features introduced by its Alpha predecessors and combines them into a next-generation hybrid! Get incredible imaging and recording performance, user-friendly operability, and connectivity all in one sleek camera.
• Elevate your Photography: Take stunning, crystal-clear photographs like a pro. Thanks to its large pixel count, high resolution, and powerful Exmor R sensor, the Sony A7 Mark IV delivers better image rendering with low noise, enhanced colour gradation, natural-looking skin textures, and incredibly detailed shots.
• Feature-Packed Camera: Sony A7 Mark IV flaunts a standard ISO range of 100-51200 and 5.5 steps (CIPA) image stabilisation with new Active Mode stabilisation. Furthermore, 15 stops of dynamic range are available in both stills and movies.
• Advanced Processor: The BIONZ XR processor lets you enjoy boosted AF speeds, quicker buffer-clearing for images, recording data-dense video files with 4K 10bit 4:2:2 sampling, faster boot-up times, and seamless menu navigation.
• Superior Display: You can rotate or flip the vari-angle touch LCD screen and experiment on different shooting perspectives (approx. 270° rotation with 176° opening). For added ease of use, it also features a full touch screen interaction with a menu.
• Electronic Viewfinder: This camera packs a Quad-VGA 3,686K dot OLED electronic viewfinder with a high 100 (PAL) FPS refresh rate, for a more immersive shooting experience.
• Shoot in 4K: Packed with revolutionary video capabilities, the Sony A7 Mark IV lets you enjoy 4K 60p recording (S35), 1080 FHD 120p recording, 10bit 4:2:2 Sampling, and more!
• Flawless Tracking: This mirrorless camera integrates Real-Time Tracking Face and Eye Autofocus for movies and stills. It offers precise object tracking, Human, Animal, and Bird Eye AF tracking, and adjustable parameters for AF Sensitivity and Transition Speed. Now you can accurately focus on your subjects even as they move around.
• A Streamer Must-Have: To keep up with your modern lifestyle, the camera supports 4K 15p live streaming with Face and Eye AF. You can access live streaming options via USB to a computer, or remotely via the Imaging Edge Mobile app. Additionally, you can also enjoy features such as Creative Look, Soft Skin, and internal audio capture.
• Revamped Mode Dial: Redesigned in a two-tier layout, the Mode Dial allows you to switch between photo and video modes on the fly. The bottom dial changes through Stills, Movie, and S&Q, while the top dial shifts the mode.
• Great Outdoor Companion: Sony A7 Mark IV flaunts a reinforced exterior for improved weather sealing, heat dissipation, and ergonomics. It’s a great gear to bring along your adventures and outdoor shooting locations!
• Unleash your Creativity: Experiment with Creative Look presets and built-in Soft Skin Effects. Whether you’re taking portraits, landscapes, sceneries, or 4K movies, Sony’s A7 Mark IV can surely keep up with your artistic vision. This lightweight full-frame camera elevates the way you capture the world, making it the ideal choice for photographers, filmmakers, shutterbugs, streamers, and content creators alike.
• Shoot and Share: Seamlessly share your images di