43" QLED QEF1 4K Samsung Vision AI Smart TV (2025)

Feel the power of AI in 4K

Q4 AI Processor

Samsung’s AI processor helps optimise any viewing and sound experience for 4K TVs.

* Viewing experience may vary according to types of content and format. 

* Upscaling may not apply to PC connection and Game Mode.

Endless shades of colour

100% Colour Volume with Quantum Dot

Real Quantum Dot technology delivers our finest picture ever. With Colour Volume 100%, Quantum Dot takes light and turns it into breathtaking colors that stay true at various level of brightness.

* 100% colour volume measured to DCI-P3 standard, certified by VDE.

Personalise your screen experience

One UI Tizen

One UI Tizen provides a personalised screen experience. With Samsung Tizen OS, it delivers all the latest innovative Samsung features. Your experience is also secured by Samsung Knox across SmartThings devices. Plus, One UI Tizen will support Tizen OS upgrades for the next 7 years.

* Content and services may vary by region and are subject to change without notice. 

* Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. 

* Some content and services require registration and subscription. 

* Requires Samsung account. 

* Tizen OS upgrades will be supported for up to 7 years starting from 2025, for products released in the year 2025. 

* Please note that the upgrade does not cover hardware-related performance, features or durability.

Access 120+ channels for free

Endless Free Content

Access free channels, including Samsung TV Plus premium channels.Enjoy news, sports, movies, entertainment, music, kids’ shows and more. With new content continuously added, there’s always more to explore.

Your privacy. Secured.

Samsung Knox Security

Sensitive data stored on your Samsung Smart TV is protected with Knox Security*. Your TV automatically blocks malicious apps or access to phishing sites. Plus, Samsung's helps keep your TV safe with regular updates for at least 3 years from TV launch.

* Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015.

* Latest software update is required.

Connect and manage your smart home devices, all from your TV

SmartThings

With a built-in smart hub, your TV can connect and control smart devices — even those requiring Matter and HCA compatibility. You can also get information about your smart home straight from the screen, includes real-time summaries and suggestions for optimisation.

* Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. 

* Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account.

* Connected devices are sold separately.

*Use of calm technology requires agreement to privacy notices from both SmartThings and the auto-registered device.

* TV and mobile device must be connected to SmartThings to use 3D Map View function.

* UI is subject to change without prior notice.

A stylish design for your space

Slim Look

This beautifully slim design blends into your decor, elevating your style without taking it over.

Adjust your TV with more freedom

Adjustable Stand

Get an optimal viewing experience by easily adjusting the spatial position of the TV as desired with the Adjustable Stand. It's also perfect for fitting a soundbar underneath.

* Width adjustment feature available with QEF1 55" and above only.